VMA 2012 Winners!

For a full rundown of winners across categories, check the MTV site, here. To read my thoughts on the nominees for Best Choreography, go here. I’m not going to get into comments about the actual presentation…suffice it to say it was odd. But anyway,

Best Choreography

went to Chris Brown’s “Turn Up the Music” with choreography by Anwar ‘Flii’ Burton. That was my second place choice, so I’m ok with it. The video also won Best Male Video, and I mean, it’s a fine video, but I don’t find it particularly fascinating or innovative…

Other notables (to me):

Best Editing: Alexander Hammer & Jeremiah Shuff for “Countdown”

Assessment: I have to say I’m a little surprised. On the one hand, the editing is definitely pervasive, at a high difficulty level, and pretty smoothly done. If we’re talking literally who cut things together skillfully, I’m ok. If we’re talking: has a defined coherent cohesive aesthetic…I’m not so sure.

Hilarious Tidbit: In an interview with GQ, “Countdown” director Adria Perry responded to questions about the use of de Keersmaeker’s choreography in part by saying, “Of course, ultimately I’m disappointed that she wasn’t credited on the video because I know it was everyone’s intention from the get-go. But I’m assuming that’s because they were still finishing it the day that it launched and stuff, it was basically an oversight, you know?” [italics added]…note to self, I can finish something at the last minute and still win an award…

It’s weird as all get out, but the editing prowess by Eric Greenburg on “Mercy” by Kanye West, f/ Big Sean, Pusha T, and 2 Chainz is extremely impressive. The editing is so seamless and mind-boggling it makes me a little nauseous, but in a good way (?). For me either “Mercy” or “Somebody That I Used to Know” (see below) would have been good. I think Kanye is still a little bit persona non grata at the VMAs however. Like last year, he got a lot of nods but no wins. Check it out below if you haven’t seen it:

Best Cinematographer/Best Direction: M.I.A. “Bad Girls” cinematography by André Chemetoff, directed by Romain Gavras

Assessment: My chain hits my chest when I’m banging on the dashboard/My chain hits my chest when I’m banging on the radio. –I freaking love this video, in a visceral, the beat is hard, the dessert is hot, she’s filing her nails on the edge of a drifting car type way. It too (like “Where Have You Been”) trades in an Orientalist mish-mosh made possible by M.I.A.’s relative position of power…but I kind of love it. It’s certainly visually stunning and aesthetically cohesive and convincing. I’ve got a post about it sitting in drafts…hopefully I’ll get it out someday.

To be honest, there were a lot of videos nominated across the different categories that I wasn’t familiar with…I guess reading for grad school will do that to you. So, over the next few days I’m going to familiarize myself with the nominees and try to stay more on top of things. I have to say I’m a little dissapointed that the video for Gotye’s “Somebody That I Used to Know” didn’t win anything. It was nominated for Most Share-Worthy, Best Editing, and Video of the Year. Not only do I think it’s a gorgeous and innovative concept, but the sheer time-consuming detailed collaborative work that clearly went into it is amazing. Also I am hugely appreciative and admiring of the fact that the whole production team is credited by name in the description box under the YouTube video. Go here to see it!

Thanks for reading, stay tuned! What did you think about the results?

1 thought on “VMA 2012 Winners!

  1. Pingback: VMA’s 2012–Best Choreography « ReadyMadeBouquet

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